JD.com's 618 Shopping Festival, the first national shopping festival in China since the novel coronavirus epidemic, officially opens at 0:00 today. The first hour of sales data showed that big brands including Apple and Huawei were well received by consumers.
This is JD.com's 17th 618 Shopping Festival, and this year JD.com is bringing consumers exclusive deals related to Apple products, prompting three times the one-hour sales for Apple's full lineup from the same period last year.
Home appliances are also selling hot. Five minutes after the start of the event, the turnover of high-end large-screen OLED TVs with an average price of 10,000 or more increased more than six times year-on-year. More than 70 percent of TV sales in the previous hour were 55 inches or more, which are large screen products.
The Chinese version of Nintendo's Switch consoles sold 20 times more than the daily average in May.
With the upgrading of the national health management concept, health category consumption became another strong highlight of JD.com 618. Opening 10 minutes, JD.com Big Pharmacy turnover is up 10x year over year.
Beauty brands were no slouch, with SK-II, Lancôme, Beyoquan, and Elizabeth Arden's first 10 minutes of turnover surpassing last year's full day. Cross-border beauty first 10 minutes up 1,400% year-on-year, Snowflake, Clarins, Shiseido first 10 minutes turnover exceeded last year's full day.
Luxury achieved 400% growth in the first hour, completing last year's full-day sales. Apparel turnover 618 opened 1 hour up 500% year-on-year, shoes and boots turnover up 422% year-on-year, cross-border product sales up more than 500%.
Previously, the "JD.com Super New Plan" for the new business of JD.com has been officially launched. This time, we will cooperate with 1,000 special production lines to provide new products to customers from all major brands at home and abroad.
Within 10 minutes of the start of the campaign, True Wireless headphone sales were up 10x year-over-year. In half an hour, thin and light notebook sales were up 188% year-over-year, with JD.com C2M (reverse customization) HP War 66 series notebook sales up 21x year-over-year and WiFi 6 router sales up 25x year-over-year.
In addition, Xiaodao and Xiaoniu launched new electric vehicles as low as $999 and $1999, respectively, with 1-hour sales growth of over 600% and 800% year-on-year, respectively.
With the upgrading of the national health consumption concept, many health brands and categories in this year's 618 are growing rapidly. In the opening five minutes, Jebsenbond's turnover exceeded one hour last year, and the turnover of medical device vision care category exceeded half an hour last year.
In addition to the hard-core advantages such as new products and promotional offers, JD.com has made all-out efforts in covering consumer service needs such as omnichannel service experience, quality service, health management and life service.
The Huawei Changxiang Z sold more than 10,000 units in just four minutes of sales, and JD.com is offering a 30-day trial exclusively to its consumers.
Within 5 minutes, more than 80% of iPhone 11 series users opted for JD.com's exclusive "New" service. In addition, the number of consumers using the trade-in service increased 260% year-over-year, with another 1,000 select mobile phone merchants offering $0 trial products and services to consumers.
