OPPO today announced that Liu Lie has been appointed as the President of Global Marketing and concurrently as the CMO in China, in charge of OPPO marketing. The former OPPO Global Marketing President Brian Shen will step down.
This is also the second round of personnel adjustments for OPPO recently. On April 9, OPPO announced the appointment of Vice President Liu Bo as President of its China region.
Judging from the two adjustments, OPPO is continuously strengthening the market position in China, under the current spread of the new global coronavirus pneumonia epidemic.
At the same time, Brian Shen stepped down and Liu Lie, the former OPPO brand director, returned to conduct brand marketing.
At present, the key overseas markets of domestic manufacturers such as India and Europe have been affected by the outbreak of the new coronavirus pneumonia, which is a big challenge for this year's sales.
The epidemic situation in China has been effectively controlled, and production and life have been gradually restored. Previously, Wu Qiang, OPPO's vice president and global sales president, revealed that OPPO's sales data in China recovered rapidly at the end of February, and even 50% of offline stores did not resume business, indicating that consumer demand still exists.
In addition, from the perspective of public information, Chinese operators will continue to vigorously develop 5G this year, which means that there are also huge opportunities for the development of 5G terminals.
Overweight China has become a consensus among mobile phone manufacturers and an important position for sales.
Liu Bo joined OPPO in 2005 and was promoted to chief procurement officer of OPPO in 2014. In 2019, Liu Bo became the president of OPPO's Emerging Mobile Terminal Division and began to vigorously lay out the IoT field.
On the one hand, Liu Bo has extensive experience in the supply chain, which is important in resuming production and sales in China.
In a recent interview, Liu Bo also pointed out that OPPO's supply chain situation has been fully advanced and has not been affected.
On the other hand, in addition to smartphones, 5G is also promoting the explosion of IoT categories, and IoT will also become Various manufacturers are an important means to boost marketing.
The OPPO Emerging Mobile Terminal Division under Liu Bo's trading has previously released smart headphones and smart watch categories, and will also launch smart TVs in the second half of this year.
After Liu Bo, OPPO appointed Liu Lie as the global marketing president again, and concurrently served as the CMO of China, which completed the high-level adjustment of China and overall marketing, and further strengthened the intensive cultivation of the Chinese market.
OPPO's former global marketing president Brian Shen is a young generation manager who has risen internally in recent years. For the resignation, Brian Shen said on personal Weibo that it is a personal health reason and will adjust the rest for a period of time.
Liu Lie is the first batch of employees to join OPPO and one of the important participants in OPPO brand communication construction.
