On March 4, JD.com announced that it would invest 1.5 billion resources in launching the "Spring Rain Plan" to support businesses affected by the new coronavirus pneumonia outbreak.
JD.com will integrate all-platform marketing capabilities to support key categories and tilt more traffic resources towards slow-moving brands and merchants.
JD.com also introduced a special policy to lower the threshold for merchants to settle down, etc., thereby solving the problem of slow sales.
The plan will also bring more low-cost and good things to consumers, fully meet the explosive consumer demand in the late epidemic, and boost consumer confidence.
The "Spring Rain Plan" launched a "1 + X" traffic support strategy, that is, from the resumption of work in the country to the complete improvement of the epidemic, at each core stage, a platform-level promotion is promoted.
In addition, JD.com will also integrate Jingdong Spike, JD.com Live, Coupons, PLUS Members, Content Ecology, Dongdong Farm and other marketing channels or gameplay high-quality resources, making full use of their respective characteristics to launch targeted support programs.
On March 2, JD.com released the fourth quarter and full-year financial report for 2019, with net income for the year of 576.9 billion yuan, a year-on-year increase of 24.9%.
The number of active purchase users in the fourth quarter increased significantly by 27.6 million compared with the third quarter, which was the highest since nearly 12 quarters.
