As more and more Chinese smartphone makers turn to online events to release new products, Taobao begins to provide infrastructure, and Xiaomi is expected to become the first to test water with its upcoming Mi 10 series smartphones.
Taobao’s live streaming arm Taobao Live announced on February 12 that it would launch a "cloud launch conference" platform for brands to launch new products as usual during the ongoing new coronavirus pneumonia epidemic.
At the platform, fans can interact in real time between brand live broadcasts, and can buy products while watching. Innovative technologies such as 5G live signals, linking with anchors, and new VR experiences can be provided to businesses, making the conference more lively.
In addition, Taobao content ecology such as short videos and Taobao headlines, as well as new product launch positions such as Taobao Search and Tmall Black Box, will cooperate with new product launches for a week of promotion to help brands acquire precise fans and interact.
Compared with traditional offline conferences, cloud conferences not only avoid the risks brought about by large crowds, but also save businesses' costs in terms of venues and manpower, it said.
Preliminary estimates can save more than half of the cost, and preparation time is greatly reduced to one week. Taobao Live Broadcasting said that in the future, such a model will be promoted to businesses in various industries.
On February 13, the new product launch of Xiaomi Mi 10 series will become the first to try out the platform, at which time Lei Jun, chairman of the board of Xiaomi, will be present.
This is the first time that Xiaomi's flagship model will be released in pure live broadcast. Xiaomi said that there will be more exciting "first" will be announced at the conference.
Search for "Xiaomi Mi 10" on the mobile phone Taobao to jump to the preview page of the new product launch.
The Taobao Live Studio in Xiaomi's official flagship store has also started to warm up this new device and conference. On the day of the press conference, a pre-sale link will also be provided in the live broadcast room. "Mi Fans" can watch and buy on Taobao live broadcast.
Each February and March is the peak of the new mobile phone launch conference. At present, many brands have expressed interest in this mode of online conference.
It is expected that before the end of March, there will be a number of mobile phone conferences held on Taobao live broadcast.
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