Chinese scooter maker Niu Technologies CEO Li Yan said sales could reach 1.1 million units this year, according to a report by Cls.cn on April 8.
Li said Niu Technologies was affected a little by a chip shortage in the first quarter.
In the fourth quarter of last year, Niu Technologies sold 150,465 units, up 42 percent from a year earlier, according to its earnings report.
The company on Wednesday launched two electric kick scooters, the Kick Pro and Kick Sport, starting at just $599.
Niu Technologies is well known to North American consumers for its $2,000 electric mopeds, which have been adopted by ride-sharing companies including Reval and Lime.
The company has been repeatedly rumored to be working on new energy cars, though its CEO denies that it has always focused on two-wheeled electric vehicles.
The company's 2020 revenue was RMB 2.44 billion ($340 million), with full-year revenue up 17.7 percent year-on-year, net profit of RMB 169 million and a gross margin of 22.9 percent.