Xiaomi released the new Xiaomi Watch Color earlier, which features long battery life and a variety of matching options. Today, Qu Heng, the general manager of the Xiaomi ecological chain, explained the Xiaomi wearable/AIoT strategy represented by Xiaomi Watch Color through Weibo.
Here's the translated version of what he posted:
Xiaomi Watch Color is a new start for Xiaomi wearable-Qu Heng, general manager of Xiaomi EcoChain
Xiaomi's first long-life smart watch, the Xiaomi Watch Color, finally met everyone. In the wearable field on the wrist, we have realized the full category layout of Xiaomi bracelets, long-life smart watches, and true smart watches. This is a new start.
Many people did not expect that when the New Year is coming, we will issue another smart watch. At the same time, we also give Xiaomi Watch Color a new positioning: it is a long-life smart watch, and it is the first wrist of Xiaomi.
In other words, in the daily work, we hope that more Mi Fan friends can work out their own wrist styles to show their personality when they work, exercise and relax every day.
"Why do you have to define such a product?
The core is of course that we have different understandings of wearable on the wrist, especially long-life smart watches. I want to share with you from three levels:
1. We hope to take the lead in the industry to make a clear distinction between "true smart watches" and "long battery life smart watches", and make the difference between these two categories clear, so that users really have the right to know and choose.
When the true smart flagship Xiaomi watch was released in early November, I once dissipated the phenomenon of the "big screen bracelet" in the industry. Some products are not really smart watches, but they over-consumed the "smart" concept in the advertisements. Pack some functions that cannot be used independently of the mobile phone, intentionally or unintentionally confusing the difference between long battery life and true smart watches.
The true smart watch we understand should be equipped with an open system, just like a smart phone on the wrist. It can use eSIM to make calls and download APPs. It can be used independently of the mobile phone. It has rich gameplay possibilities. The system and applications can be continuously upgraded and upgraded. Extended, this is how Xiaomi watches are defined.
And long-life smart watches are another new category. For Xiaomi Watch Color, compared to the bracelet, it has a larger screen and richer functions and interactions. Compared to powerful real smart watches, Xiaomi Watch Color eliminates the need for eSIM to make independent phone calls and download APPs. Focusing on meeting the core needs of most people, the battery life is longer, the circular design is closer to the traditional watch shape, and it is more trendy and colorful to wear.
In the future, Xiaomi Watch and Xiaomi Watch Color will continue to iteratively update based on their positioning, and live up to everyone's expectations.
2. The long-life smart watch is not only a portable smart device, but also a trendy item on the wrist. It must bring strong trendy cultural attributes and wear attributes.
First share a statistic with you. After Xiaomi Mi Band 4 has launched the popular Wang Peng, A Tan, Luo Xiaohei and other popular} p dials, the cumulative downloads in half a year have exceeded 7 million times. This shows that everyone hopes that the products on the wrist can express their own personality and show their different selves, and the appeal of the trend culture can be seen. This time we installed these popular lPs on the Xiaomi watch CoIor, redesigned and launched, with a larger screen and more colors, and also added new influencers such as Kakao Friends, Long Grass Yandanzi, Marmot, M000LI IP, launched more than 1 10 colorful dial themes.
At the same time, we hope that the Xiaomi Watch Color will become a trendy wearing artifact on everyone's wrist. Instead of using a square dial, it will become a round design closer to fashion watches. The first batch of 6 colorful straps and 1 Alligator leather straps match with hundreds of colorful dial themes, and you can choose from thousands of trends.
In the past few days, the team after 00 also invented a trendy gameplay that combines two different colors of wristbands one by one and matched it to a Xiaomi watch Color. Everyone can experience it.
Also do a small spoiler. After the Spring Festival, we are about to announce a new joint name with a world-renowned trend artist. This is just the beginning. There will be more cross-border cross-borders throughout the year, running through the entire Xiaomi Watch Color series. Life cycle. Let Xiaomi Watch Color be the top item in the heart of Mi Fan, we are serious.
3. Xiaomi's original intention in making wearable devices was to allow more people to enjoy smart life on their wrists, not to be a technology luxury product. This is the case for Xiaomi bracelets, as well as the Xiaomi watch series.
On the wearable layout on the wrist, Xiaomi has completed the full category expansion of bracelets, long-life smart watches, and true smart watches. They are positioned differently to meet different user needs, and there is always a suitable one for you.
For example, what Xiaomi Bracelet needs to do is a “National Bracelet”, an entry-level wrist wearable product that everyone can own; the true smart flagship Xiaomi watch is aimed at users who want to explore black technology and expand more smart watch gameplay; And the Xiaomi watch Color launched this time is more geared towards Mi Fan friends who love trend culture, pay attention to sports health, and care about long battery life.
It can be said that Xiaomi Watch Color, a long-life smart watch, fills the vacuum zone between Xiaomi Bracelet 4 and Xiaomi Watch. It is also the core strategic product of Xiaomi wearable on the wrist and AloT layout.
Speaking of which, we must mention the original intention of Xiaomi. Technology itself should be people-friendly and democratic, and it should not be a high-priced luxury exclusive to a few people. At the launch of Xiaomi Watch, we pulled the price of the mainstream flagship true smart watch to the price range of 1299 yuan. This pricing strategy, which is almost a sharp cut, is to allow more users to enjoy smart life on the wrist. The price of the Xiaomi watch Color will not let everyone down, it will really promote the industry to accelerate the popularization of long-life smart watches, so that more people can enjoy the fun of smart life on their wrists.
