Apple will return to the CES in Las Vegas for the first time in decades, as shown on the CES website, the world's largest and most influential consumer electronics technology exhibition.
According to CES's schedule, Jane Horvath, Apple's senior director of privacy, will speak at the "Chief Privacy Officer Roundtable" on January 7 to discuss Apple's position on consumer privacy ather than releasing new hardware products.
Horvath will be present with Facebook, Procter & Gamble executives, and officials from the Federal Trade Commission (FTC) to discuss how companies can establish privacy protections in terms of size, regulation, and consumer demand.
Apple's last official appearance at CES was in 1992, when its then CEO John Sculley appeared at a summit in Chicago and released the Newton device.
In recent years, although Apple did not officially debut at CES, its technology has already made a huge impact on the show.
At last year's CES show in Las Vegas, Apple's privacy bulletin became news, saying: "What happens on your iPhone will always remain on your iPhone."
Every year, accessory manufacturers fill the CES exhibition hall with Apple device cases and other peripherals.
Behind the scenes, Apple executives walked around the exhibition hall to determine future technologies and review the competitive landscape, while members of the Apple supply chain team met with component manufacturers and might purchase parts for future equipment.
Although Apple has taken action behind the scenes, competitors such as Google, Microsoft, and Amazon have used CES to promote their latest voice products, stimulate the interest of potential partners, and try to grab new and important products before Apple.
