Huawei's flagship store on East Nanjing Road, Shanghai, opened today with nearly 5,000 square meters of operating space. It's Huawei's largest flagship store to date.
The building that houses the flagship store is the Nanjing Building, a Grade II historic building in Shanghai that has witnessed the commercial ups and downs of the Shanghai Bund over the past century.
Now, Huawei has restored and renovated the Art Deco decor of the original building with modern design and materials.
Richard Yu, CEO of Huawei's consumer business, said, "Huawei has always valued the connection with consumers and the opportunity to be a part of their lives. It's more than a simple relationship of buying and selling, it's a relationship of friends, the flagship store provides consumers, customers, developers a place to connect."
"With the advent of the Internet of Everything, Huawei has also innovated to include a global full-scene smart living experience zone, where consumers can zero in on Explore the future of ubiquitous and all-connected full-scene intelligent life."
The flagship store has a product experience area on the first floor and a full-scene experience area on the second floor.
On the first floor, in addition to the product experience table, the wall closets are displayed according to the twelve scenes most commonly used by consumers.
The full-scene experience area on the second floor is divided into five scenes, including smart home, mobile office, sports and health, smart travel, and audio and video entertainment.
Consumers can experience "one key to switch home mode", "multi-screen collaboration", "smart walkway", "smooth connection", " smart travel" and other smart life experiences.
"Driven by 5G and AI technology, a whole range of intelligent life experiences have become possible. And precisely because it is difficult to describe this experience through words for consumers to perceive, we offer it through our global flagship stores A more comprehensive and rich experience scenario, so that we can all experience the beauty and convenience of the smart life of the future." Zhu Yonggang, CMO of Huawei's consumer business, said.
The flagship store hosts free seminar events every day and offers more than 60 weekly sessions on imaging, programming, sports health, and music.
Each month, they also invite local artists, international techies and creatives to host art salons, sharing sessions, developer speaks.
The store is staffed by people from all walks of life, including sportsmen, musicians, dancers and vloggers. Nearly 10 languages are available, including Shanghai dialects.
