Alipay today held the 2020 Alipay Partner Conference where Ant Financial CEO Hu Xiaoming announced that Alipay will transform and upgrade to an open platform for digital life.
The purpose of this is to allow more service providers to join the ranks of digitization and provide convenience to users.
This Alipay update will add multiple life service sections to the homepage, and many life service mini programs will be added to the top recommendation column.
These sections will be arranged according to big data intelligent algorithms and user habits to ensure that the home page displays the most user-friendly sections. Alipay hopes to use this to become the most user-friendly payment software.
After this update, in addition to Alipay's official function section, some third-party merchant services may also appear on the new version of the Alipay homepage, including the people's commonly used takeaway home, fruit and vegetable merchants, and other remote living service sections.
This is based on the user's habits, allowing users to find the features they want more quickly and conveniently.
In order to attract third-party service providers, Alipay has proposed a new incentive policy.
In addition, the natural platform traffic brought by Alipay's homepage is also driving the third-party service providers to settle in, which also enables users to choose a wider range.
In this era of big data, intelligent algorithms have become more and more common. Data has permeated every industry and business function area today, becoming an important production factor.
Countless APPs use data collection to organize unique portraits of each user and use this as a benchmark for intelligent recommendation.
From the homepage recommendation of NetEase Cloud Music's personal FM, Bilibili and other video software, to the product recommendation of e-commerce platforms such as Taobao JD.com, intelligent recommendation has infiltrated into every area of our life without knowing it.
