Huawei today adjusted the proportion of overseas developers' advertising share. In 2020, it will be divided according to the ratio of 1: 9, which means that the platform will only take 10% of the revenue, and the remaining 90% of the revenue will be owned by the developers.
In 2021, it will be divided according to the ratio of 2:8, and overseas developers can get 80% of their income. Subsequent platform base points become 3:7.
This is a policy adjustment made by Huawei in order to attract more developers to join the newly launched App Gallery application market.
Advertising is one of the biggest monetization sources for mobile application developers. A 1:9 split is undoubtedly very attractive for developers.
According to public information, in the three years since HUAWEI Ads was launched in China, HUAWEI Ads has many international brand and performance advertisers, which are distributed in various industries such as automobiles, luxury goods, travel, and e-commerce.
On January 15 this year, HUAWEI Ads launched its overseas platform. It has improved its capabilities and made personalized recommendations based on user behavior to avoid pushing ads that are not related to the user to affect the user experience.
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