In terms of helping developers monetize, Huawei recently introduced the HUAWEI Ads service in detail.
According to Huawei, HUAWEI Ads is committed to creating an open and compliant advertising ecosystem, and developers can get more revenue from in-app advertising through traffic monetization services.
According to Huawei, through the advertising identification service, user privacy can be fully protected, and advertising platforms and three-party monitoring platforms can also be used to carry out personalized advertising and conversion attribution in compliance.
HUAWEI Ads's sharing policy is more favorable in the early period. Developers targeting overseas will join in 2020 and will enjoy 1: 9 for the whole year, and 2: 8 for the whole year in 2021.
After that, the basic share of the HUAWEI Ads platform will be adjusted to 3: 7, which is the same as Google and Apple.
In terms of ad display styles, HUAWEI Ads ad formats can cover mainstream scenes, including native, incentive video, banner and other display formats.
According to Huawei, developers can connect to HUAWEI Ads in as little as three people a day.
On January 16, Huawei released HMS Core 4.0 to the world. As a collection of Huawei terminal cloud service open capabilities, it is divided into three categories: development services, growth services, and profit services to help developers achieve efficient application development, rapid growth, and flexible monetization, and accelerate the construction of Huawei mobile application ecosystem.
On the evening of February 24th, Beijing time, the App Gallery, a Huawei application market built on the ecosystem of Huawei Mobile Services (HMS), was officially unveiled, and it was equipped with Huawei ’s upgraded folding machine Mate Xs for sale overseas.
According to Richard Yu, CEO of Huawei Consumer Business, HUAWEI App Gallery, as the official application distribution platform of Huawei terminals, has become the top three application markets in the world after 9 years of operation.
As of 2019, the App Gallery application has been downloaded 210 billion times and has become the global TOP3 application market with Google Play and Apple App Store, with more than 400 million monthly active users worldwide.
