For some time, apps from Chinese developers have become increasingly popular in Indian app stores. Last year, there are as many as 44 of the top 100 Indian Android apps came from Chinese companies. However, with the development of local developers in India, this landscape is changing.
According to a report released by apps analysis and marketing company AppsFlyer, Indian apps as a whole have regained their place.
AppsFlyer analyzed 6.5 billion application installs in India in the second and third quarters of this year. The report shows that in the second and third quarters of this year, 41% of the top 200 apps in the Indian version of Google Play and the Apple App Store were developed by Indian developers and local companies, up from 38% last year.
"The small increase in Indian applications has mainly grabbed the share of Chinese applications. Chinese applications have lost their leadership position, and their share has dropped from 43% last year to 38%. Together, Chinese and Indian applications have taken up nearly Indian applications Four-fifths (79%), "the report said.
AppsFlyer claims that the rise of Indian applications stems from the fact that many Indian companies have launched payment, gaming, news and entertainment applications in the past half of the time. With more than 450 million smartphone users, India has maintained relatively relaxed laws to support an open market, and logically it has become a market vying for developers worldwide.
However, the report pointed out that Chinese developers have not given up and continue to "impressive" competition in each application category. Many Chinese companies, including Xiaomi and Byte Beat, have listed India as one of the largest markets.
For example, TikTok has accumulated more than 200 million users in India. Xiaomi has taken the lead in the Indian smartphone market and is rapidly establishing a service portfolio for Indian users. Earlier this month, Xiaomi launched a lending app in India.
Promoting applications is not easy, and most users have low economic affordability. Travel application developers must invest about INR 170 (approximately US $ 2.4) per user app installation, food application developers spend INR 138 (approximately US $1.9) each, and game app developers spend INR 13.5 each rupee.
Although developers have invested in marketing costs, the retention rate of these applications on the first day is only 23.4%, and will drop to 2.6% after 30 days, but better than last year's 22.8% and 2.3%.
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