Juhuasuan, Alibaba's group-buying and flash-sale platform, today announced the official launch of a 10 billion yuan discount activity. Although the event was selected during the Taobao Double 12 period, the follow-up will be normalized.
The first products to participate in the event include iPhones, Dyson hair dryers, Nintendo game consoles and dozens of other products. The price of Apple iPhone 11 is only 4499 yuan, and the price of Dyson V8 vacuum cleaner is only 2099 yuan.
Liu Bo, general manager of Alibaba's Marketing Platform Business, said that the reason why Juhuasuan introduced 10 billion subsidies is simple. Through the subsidies, the lowest price of genuine authentic brands can be achieved, giving consumers truly cheap and reliable products.
This product pool is composed of 100 to 200 explosive products, and is the main product to enjoy discounts.
Ali said that the discounted products come from Tmall's self-operated, brand-operated and other high-quality channels, and are equipped with high standards of logistics and after-sales.
Liu Bo also said that the Juhuasuan subsidies must make consumers "reliable to buy, comfortable to buy", and there will be no "cutting orders" such as affecting the consumer experience.
In June of this year, Pinduoduo participated in the e-commerce platform's mid-year promotion for the first time and launched a 10 billion yuan discount. During the 618 period, only iPhone sold more than 350,000 units.
The financial report for the third quarter just showed that daily active users of the Pinduoduo 10 billion discount campaign had exceeded the 100 million mark. More than 2,800 domestic and foreign brands participated in the program, and more than 23,000 popular subsidized products.
Huang Zheng, the founder of Pinduoduo, said that the 10 billion yuan discount is not a slogan, every penny spent is worth it, and this activity will continue in the next quarter.
