Chinese electric vehicle (EV) maker NIO (NYSE: NIO) founder William Li Bin was recently asked in an interview with Chinese media that he had mentioned in 2018 that it was not difficult for NIO to overtake Tesla, what's his new take on it now?
Li laughed at this and said, "Have I ever said anything so crazy?" and then said that Tesla is a very good company, but NIO also has its own advantages.
Li believes that entrepreneurs like him understand users' needs better and respond faster, and that the advantage will grow over time.
One day, he says, NIO will overtake Tesla.
As Li says, NIOs do understand the real needs of users faster and more accurately.
With the current volume of NIO deliveries, NIO is able to talk directly to each and every car owner and provide differentiated services tailored to their individual needs, despite the resources and effort involved.
This can be seen in the incredibly high level of satisfaction among NIO's owner base. But with later deliveries increasing, NIO is bound to face more pressure and challenges in building the brand and owner satisfaction.
Some time ago, NIO in August, will be free battery swap owner benefits for a major adjustment. October 12 after the payment of the deposit owners, the free battery swap benefits will be canceled.
This also shows that NIO, in terms of service to owners experience, began to make a considerable shift.
Back to reality, as of September 25 US stock closing, the current NIO stock price of $18.32, the total market capitalization of $24.905 billion.
For comparison, Tesla's current share price is $407.34, with a total market cap of $379.563 billion.
However, NIO Li also has a clear understanding of this, he understands the advantages of NIO, and compared with Tesla, less than 6 years old NIO, is still a "young man", the future is also promising.
NIO is China's best quality brand for electric cars, ahead of Tesla, report shows