- UBTech launched the Uworld brand, marking a strategic shift toward the broader consumer market.
- The company sold over 1,000 full-size humanoid robots last year and is now working to slash manufacturing costs for household adoption.
Chinese robot maker UBTech officially launched a consumer humanoid robot brand, a move that signals the company is setting its sights on the household consumer market after successfully achieving large-scale deliveries in industrial scenarios.
The company announced the new brand dubbed Uworld on Wednesday, primarily targeting high-frequency demands such as family companionship, educational assistance, and daily life services.
This strategic expansion is backed by strong financial performance. UBTech's total revenue reached 2.001 billion yuan ($294.6 million) in 2025, surging 53.3% from the previous year.
Its full-size embodied AI humanoid robot business has become its largest source of revenue. The segment generated 821 million yuan in revenue last year, skyrocketing 2,203.7% year-on-year, with cumulative sales reaching 1,079 units.
The company's strategy is to first focus on industrial manufacturing, then expand into commercial services, and finally enter the family companionship scenario, UBTech's chief brand officer previously said.
To accelerate commercialization in household scenarios, UBTech signed a strategic cooperation agreement with domestic service platform Swan Daojia in December last year to jointly promote application deployment.
However, the widespread adoption of consumer humanoid robots still faces the challenge of high costs. Currently, the unit cost of UBTech's Walker series is about 500,000 yuan.
The company expects to reduce the cost per robot to $20,000 between 2028 and 2032 by integrating its supply chain and expanding mass production.
To drive core technological breakthroughs, UBTech announced last month that it is recruiting a chief scientist for embodied AI globally, offering an annual salary of up to 124 million yuan.
Meanwhile, the company began a strategic partnership with Siemens in March, and the future annual production capacity of its smart manufacturing base in Shanghai is expected to exceed 3,000 units.
($1 = 6.7921 yuan)
