Chnbrand, a brand rating agency, recently released its cell phone recommendation ranking, with Huawei topping the list with a C-NPS (China Net Promoter Score) of 27.8.
Apple came in second with a C-NPS of 16.5, up two spots from last year's ranking.
Xiaomi was third with a C-NPS of 12.8, also up two spots from last year.
Vivo and OPPO ranked 4th and 5th respectively, Samsung 6th, and Honor ranked 7th.
Among the cell phone brands on the list, Sony ranked at the bottom with a score of -45.2.
China Net Promoter Score is the first customer recommendation rating system in China.
C-NPS reflects the extent to which consumers with consumer experience are willing to recommend a company's products or services to others. It is calculated by subtracting the percentage of detractors from the percentage of positive referrals among existing customers of a company's products or services to obtain the Net Promoter Score.
The C-NPS, which ranges from -100 to 100, is calculated by asking consumers about their "intention to recommend the company to others" and setting an 11-point scale. A score of 9-10 is defined as Promoters, 7-8 as Passives, and 0-6 as Detractors, and a specific algorithm is used to derive the score, with higher scores indicating greater popularity.
