NIO took the second spot in providing the best tech experiences among automakers in China, behind Land Rover and far ahead of Tesla, according to the inaugural J.D. Power China Tech Experience Index (TXI) report released on Thursday.
The study focuses on vehicle owner perceptions of 26 advanced technologies when they are first introduced in the market. The innovation index measures how effectively each automotive brand brings these technologies to market, measured on a 1,000-point scale.
According to the report, the industry average level of the innovation index is 549 points, and this year there are 20 car brands above the industry average, among which Land Rover and NIO scored 661 and 648 points respectively in the top two.
NIO is China's best quality brand for electric cars, ahead of Tesla, report shows
Cadillac is in the third place, Jaguar is in the fourth place, Volvo is in the fifth place, Mercedes-Benz is in the eighth place, Tesla is in the 12th place, BMW is in the 14th place, Audi is in the 16th place, and BYD is in the 17th place.
It's worth mentioning that NIO launched its Battery as a Service (BaaS) this year, which allows users to buy NIO cars "without batteries" by simply renting a battery every month, which reduces the cost of purchasing the car.
Because of the launch of BaaS, NIO became the only automotive company on Fortune's 2020 "Change the World" list.
NIO founder William Li Bin has previously said that Tesla is a good company, but not insurmountable. Now it seems that NIO has surpassed Tesla, at least in this ranking of automotive brand innovations.
Go Nio, battery swap mode needs to be a Chinese national standard. For ESG reasons and flexibility with battery choice and progress. Makes so much sense, others will follow. Build it and they will come.