Online Market Intelligence (OMI) lists Xiaomi and Huawei among the 20 favorite brands of Russians.
Xiaomi made the list for the first time in 2018 at No. 11 and has jumped to No. 7 by 2020.
Huawei, on the other hand, is expected to repeat the experience of Xiaomi, which made its debut on the list in 2020 at No. 13.
Xiaomi is ahead of Coca-Cola, LG, Zara, Puma, and H&M. Huawei is ahead of Ostin, McDonald's, and Hewlett-Packard.
Huawei is ahead of Ostin, McDonald's, BMW, Pepsi, Asus, Reebok, and Levi's.
Samsung, Adidas, Nike and Apple remained at the top this year.
The survey "Russians' favorite brands" has been conducted annually since 2008. In Russian cities with a population of more than one million people, 1,500 residents aged 18-55 took part in the online survey.
Market, Xiaomi has become the most popular smartphone brand in Russia over the past four years.
Market, Xiaomi has become the most popular smartphone brand in Russia in the last 4 years.
Yandex.Market studied the demand for mobile phones in Russia and which are the most popular mobile phones in Russia in the last 10 years. The survey uses click data of web store users from January 1, 2010 to October 18, 2020.
According to experts, the last 10 years show the "evolution" of brands in the mobile phone market.The most popular mobile phone in 2010 was Nokia, but then it was immediately overtaken by Samsung and Apple, but in 2016 Samsung and Apple were overtaken by Xiaomi, which entered the Russian market.
From 2016 Xiaomi overtook Apple, taking the first and second places in the charts with the Redmi 4 Prime and Redmi Note 3 Pro.
A year later, Xiaomi topped the charts again.In 2018, Xiaomi placed eighth, but in 2019 the Redmi Note 7 took the top spot in the sales charts again. Experts point out that Chinese phones are popular due to their reliability and price.
According to Yandex.Market, this year 28% of Russians considered Xiaomi first when buying a mobile phone. 22% considered Samsung, and only 19% considered Apple.
