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In unprecedented move, Apple participates in major promotion of Chinese online shopping platform

By Phate Zhang
May 29, 2020 at 8:38 PM UTC
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In unprecedented move, Apple participates in major promotion of Chinese online shopping platform-CnTechPost

Apple announced today that for the first time, products such as the iPhone 11 will be sold at about 20% off in its official Tmall flagship store during the June 18 shopping spree in China.

This also includes the latest Apple phone, the iPhone SE, which was just released in April, and Apple dropped the price by 200 yuan and supports 12 interest-free installments.

According to the discount information, buying a new iPhone SE at Tmall 618 is equivalent to spending only 8.6 yuan per day in 12 interest-free installments.

The iPhone 11 full range (11/11 Pro/Pro Max), iPhone XR and other products are down up to 1830 yuan.

The iPhone 11 (128G), for example, is priced at 5999 yuan on Apple's official website, but this event will offer 800 yuan.

The AppleStore Tmall official flagship store is managed by Apple's own team, as is the official Apple website.

According to data released by Apple, on the first day of the event's pre-sale on May 25, the iPhone series grew more than 170 percent year-over-year and the iPad series grew more than 300 percent.

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