Apple has recently turned on the self-help mode in the face of a new coronavirus outbreak that has led to a sales decline.
On May 6, Apple will open the Super Brand Day on the Chinese e-commerce platform JD.com, offering large coupons for iPhone and iPhone sets. Among them, iPhone coupons can be up to RMB 1,600 yuan (USD 226) off.
Details are as follows:
The iPhone XR is offering a 400 yuan off coupon, available for the device over 4,000 yuan.
iPhone XS Max, iPhone 11 to get a 500-yuan coupon, available for the device over 5,000 yuan.
iPhone 11 Pro with a 1,200-yuan coupon, available for the device over 8000.
iPhone 11 Pro Max with a 1,600-yuan coupon, available for over 9,000.
In addition, consumers who purchase an iPhone + Apple Watch or AirPods set can also redeem a coupon for up to 2,600 off. Among them, iPhone 11 series AirPods Pro set coupon up to 2300 yuan off, iPhone 11 series Apple Watch set coupon up to 2600 yuan off.
In addition, there are special offers for selected iPad, Mac, and Apple Watch products, so consumers who want to buy Apple products at a good price should check it out.
The launch of the new iPhone SE can be seen as another test of Apple's approach to Android's mid- to low-end market, while the flagship model's price reduction promotion is a stronger stimulus for consumers.