A new survey shows that more and more Americans have used their iPhone for more than three years or more.
CIRP data from research institutes shows that the percentage has steadily increased from 12% in the first quarter of 2016 to 28% this year, according to 9to5Mac.
For Apple, the good news is that most iPhone users still maintain upgrades every 1-2 years, but the percentage of users who change their machines every year since 2016 has increased year by year.
Mike Levin, CIRP partner and co-founder, said: "We clearly see how iPhone users now keep their phones for longer periods of time." "In the most recent quarter, 28% of purchasers kept their old phones for three years or more For a long time, it was only 12% four years ago. "
"Every year, many iPhone buyers maintain a stable high percentage of their phones. Therefore, the good news for Apple is that consumers are increasingly buying the latest and more expensive phones. However, they will now These phones are also retained for longer periods, far exceeding the typical two-year period of a few years ago. This can slow down the upgrade cycle and reduce the demand for equipment in the saturated market. "
CIRP said that the basic Apple iPhone 11 is the most popular purchase model.
Josh Lowitz, CIRP partner and co-founder, said: "iPhone 11 is the dominant model in this product line." "Not surprisingly, it replaced last year's iPhone XR as the most popular smartphone. And a year ago Similar to the top iPhone XS and XS Max, the more expensive iPhone 11 Pro and 11 Pro Max have increased their share. It is worth noting that the oldest and lowest-priced iPhone 8 and 8 Plus have relatively small sales shares. The release of the new iPhone SE 2 and the retirement of the iPhone 8 and iPhone 8 Plus will change the sales structure and further emphasize the newly released models in the next quarter. "
For all high-end smartphone brands, longer and longer upgrade cycles have always been a problem. More and more consumers feel that the limited difference between one-year phone models does not justify the high price.
Like the iPhone XR, many people also believe that the basic version of the iPhone 11 is more attractive than the iPhone 11 Pro model, and the price is more reasonable.
