Apple announced on its official website on Friday that it will limit the number of iPhones customers can purchase through its online store, with each person being able to purchase up to two phones.
This restriction is effective for purchases in many countries and regions, including the United States and China.
Not long ago, due to the worldwide spread of the new coronavirus, Apple closed all its physical stores outside Greater China to prevent the spread of the outbreak due to public activity.
By viewing Apple's official website, in many countries and regions, drop-down menus will bar consumers from purchasing more than two iPhones of the same model.
The last time Apple did this was in 2007, when the iPhone was just launched and the company restricted purchases to prevent people from reselling the iPhone.
In mainland China, Hong Kong, Taiwan, and Singapore, a message will appear above the iPhone list informing consumers that they can only buy two phones per order.
The purchase restriction comes at a time when Apple is responding to the impact of new coronaviruses on sales data. The main reasons for this impact include supply chain disruptions and weak user demand.
Following the pandemic of the new coronavirus, Apple closed all its physical retail stores in China earlier and did not resume operations until March 13.
Foxconn is its most important production partner, but the company temporarily suspended production, but founder Terry Gou said that Foxconn production has now returned to normal.
In February of this year, Apple Chief Executive Tim Cook wrote to investors stating that the company is unlikely to meet its first-quarter earnings expectations due to the new coronavirus.
Today, although the company's factory in China has resumed operations, with the successive closure of offline physical retail stores in various countries around the world and restrictions on travel activities, Apple and other hardware companies are facing weak global demand.
On March 13, Apple announced that it would close all physical retail stores outside Greater China to combat the spread of the new coronavirus.
