(Note: there is an update to this report on March 21. See here.)
Xiaomi surpassed Huawei in both shipments and sales in February, ranking third in the world, according to a report released by research and consulting firm Strategy Analytics.
Xiaomi focuses on the online business model, which has less impact than physical stores. Xiaomi's February shipments and sales decreased by 32% and 29% respectively.
The report shows that global smartphone shipments (number of units sold to dealers) fell 39% month-on-month and 38% year-on-year in February 2020, mainly due to the outbreak of COVID-19 and seasonal factors. Sales also fell by 39%.
The outbreak and spread of COVID-19 in China and more countries severely hit the global smartphone market. This month, almost all suppliers have been affected. Samsung ranked first in this month's shipment and sales rankings. Followed by Apple, Xiaomi, Huawei, OPPO and vivo.
Samsung maintained the highest position in global shipments and sales in February 2020, falling 13% and 17% year-on-year, respectively, mainly due to restricted supplies and disruptions/logistical stagnation due to travel restrictions and bans.
Apple ranked second this month in terms of shipments and sales. However, Apple has also been severely affected. Shipments and sales decreased by 27% and 39% respectively year-on-year.
Apple shipped 10.2 million iPhones worldwide this month, sold 10.3 million iPhones to end-users, and reduced its inventory by 100,000 iPhones worldwide.
Huawei fell to fourth place in February 2020 in smartphone shipments and sales, down 69% and 60% year-on-year, respectively. OPPO ranked fifth in both shipments and sales this month, down 49% and 52% year-on-year, respectively. Vivo's shipments and sales this month both ranked sixth, down 54% and 50%, respectively.
Lenovo-Motorola ranked seventh in shipments and sales this month, down 24% and 31% year-on-year, respectively. Transsion slipped to eighth place, LG ranked ninth, and Realme ranked tenth.
