Xiaomi launched two gaming monitors in China on Thursday, one with a massive 34-inch curved display and another with a 23.8-inch display.
The Mi Surface Display 34-inch has a 34-inch curved screen with 21:9 aspect ratio, 3440 x 1440 pixels resolution, and 144Hz refresh rate.
There's also AMD Freesync and low Blu-ray mode and the color gamut is 121 percent sRGB.
It is priced at 2,499 Yuan ($352) but the pricing for those who pre-order the product is 1,999 Yuan ($282). It will go on sale from October 21.
Besides the curved display, Xiaomi today also launched an affordable 23.8-Inch Mi Display, which features a Full HD screen that supports wide-angle viewing of 178-degrees.
It has a regular design and the control buttons hidden at the right-side bottom panel bezel under the screen.
The Mi Display 23.8-Inch is priced at 699 Yuan ($98) and will go on sale from October 21.
Xiaomi was founded in April 2010 by ex-Kingsoft CEO Lei Jun, as a software company creating a new custom ROM based on Google’s Android.
In September 2018, Xiaomi launched its 4th 'Mi Home' experience store in India. They also launched their products in the UK, offering UK customers to purchase without customs fees.
While commenters are quick to call the Beijing based company “The Apple of China”, Xiaomi prefer to compare themselves to Amazon, they create powerful hardware which they sell at cost price and rely on their services and content to make up most of the revenue.
There are similarities between Xiaomi and Apple however, they are both hardware and software companies, both have strong control over supply chains and both have a feverish fan base.
Apart from this the two companies don’t have much else in common, Apple price their smartphones at ludicrous prices and don’t take on much customer feedback where as Xiaomi do the opposite.