Chinese smartphone maker Vivo and courier company Dada Group have entered into a strategic partnership to get its products into the hands of consumers faster.
As an example, Vivo said that a user placed an order for a single Vivo phone through JD Daojia and a Dada courier picked it up at a designated outlet and delivered it to the user in just 15 minutes.
Previously, Meituan and Apple dealers had similar cooperation. By opening a specific Meituan page to purchase Apple products, Meituan couriers would deliver them to like takeaways.
In some areas, Vivo's stores are very dense, and the sales and traffic spread to each store are very small.
The takeaway delivery format can help Vivo integrate the resources of multiple stores and cover a larger area.
By the end of 2021, Vivo aims to have more than one thousand authorized stores, covering more than 20 provinces and cities in China.
Dada is a local instant retail and delivery platform, founded and led by Kuai Jiaqi, with two core businesses, Dada Express and JD Daojia.
As of December 31, 2019, Dada Express has covered more than 2,400 counties and cities in China, with a peak daily order volume of approximately 10 million units. JD Daojia has covered more than 700 counties and cities, including Beijing, Shanghai, Guangzhou and Shenzhen.
(Photo source: Dada)