With Huawei suffering setbacks in the smartphone market due to US sanctions, other Chinese smartphone brands are taking advantage of the opportunity to rise.
OPPO smartphones are adding orders by 85-100 million units, chinastarmarket.cn quoted supply chain sources as saying.
"OPPO is likely to be increasing its European expansion efforts to fill the gap left by Huawei," the sources said.
OPPO and Vodafone sign deal to jointly offer products in Europe from May
In the first quarter of the overall contraction of the mobile phone market, Canalys data show that OPPO in the European mobile phone market growth against the trend, a single quarter sales rose as much as 1014%, becoming the European mobile phone market share of the top five brands.
In addition, OPPO in the global scope is with OPPO Find X2 series, OPPO Reno4 series, and other hot-selling models successfully among the top five global mobile phone manufacturers shipments.
Another market research firm Counterpoint's report showed that OPPO overtook Samsung in the second quarter with 20.3 percent market share with its outstanding products, securing the top spot in Southeast Asian smartphone shipments.
Chinese phone maker OPPO opens Western Europe headquarters in Germany
Renowned digital blogger @i冰宇宙 on Weibo predicted that OPPO is expected to break into the top three in 2021.
China is the world's largest consumer electronics exporter, with smartphone production accounting for nearly 90 percent of the global share.
OPPO is not stopping at all on its 5G globalization journey this year, especially focusing on partnerships with key global operators.
It has not only partnered with European operator Vodafone but has also successfully participated in the construction of a 5G network in the UK.
OPPO announces participation in UK's first 5G SA network build-out
Its popular 5G model Reno3 series has landed in the mainstream Japanese market through cooperation with Japanese operators.
OPPO also recently entered into a strategic partnership with Telecom of the Americas to further explore the Latin American market.
OPPO partners with local operator to enter Latin American smartphone market
OPPO's latest move seems to eco the intention.
On Monday, thepaper.cn said citing sources with knowledge of the matter as saying that OnePlus founder and CEO Pete Lau has returned to OPPO as its senior vice president and head of the company's product line.
It is unclear what will happen to OnePlus after Pete Lau returns to OPPO. OPPO insiders said that Pete Lau's role may be placed on the synergistic issues of OPPO, OnePlus, and Realme, the three mobile phone brands under the OPPO system.
As the mobile phone market becomes saturated, its own brands will have to minimize hurting each other, the source said.
OnePlus founder Pete Lau reportedly returns to OPPO as senior vice president
