Xiaomi has announced that it will be releasing its first 5G smartphone Mi 10 Lite 5G in Japan. This is the first time the company's 5G phone will be available in the Japanese market.
Xiaomi will make the Mi 10 Lite 5G available in Japan via KDDI on September 4 for 42,740 Japanese Yen ($400).
The Mi 10 Lite 5G is powered by a Qualcomm Snapdragon 765G processor and features a 6.57-inch water-drop screen.
It has a 48-megapixel quad-camera combo on the rear and packs a 4160mAh battery with 20W fast charging support.
Xiaomi holds first press event in Japan, brings in MI Note 10 with 108 MP camera
Xiaomi will also launch peripherals such as a smartwatch and wireless headphones in Japan.
Xiaomi entered the Japanese market in December last year when it released five products in the market: MI Note 10 mobile phone (Xiaomi CC9 Pro international version), Xiaomi band 4, smart rice cooker, Xiaomi 18W fast charging mobile power supply, and 20-inch suitcase.
It has yet to make it into the top five in terms of market share.
In May, Xiaomi International released a promotional video for the Redmi Note 9 series, which uses creative elements to showcase the new features of the Redmi Note 9 series, such as 30W fast charging.
However, the Xiaomi video angered the Japanese public by involving a "fat man" balloon flying into the sky and out of the ceiling, with "Tokyo Asakusa" in the background, followed by a nuclear bomb explosion.
The atomic bomb dropped on Nagasaki, Japan, was codenamed "fat man" and was dropped when a white balloon exploded in the air. Japan is also the only country in the world that has been bombed by an atomic bomb.
The reference to the atomic bombing in the video was difficult for many Japanese people to accept. And Xiaomi apologized for the move.
Xiaomi Japan apologizes after nuclear bomb blast in promotional video
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