Xiaomi Chairman and CEO Lei Jun released an internal letter today announcing that Xiaomi's core strategy for the next decade will be upgraded to "mobile × AIoT".
He also announced that Xiaomi is going to re-launch in the next decade, and will implement a partnership system and a new ten-year entrepreneur program.
Lei Jun said that the smartphone has been the core business directly related to Xiaomi's success over the past ten years and is the cornerstone of the continued establishment of Xiaomi's business model.
"Therefore, all Xiaomi employees must show fearless courage and winning conviction to resolutely take the main battlefield of smartphones.”
He believes that the core strategy of "mobile × AIoT" will place more emphasis on the multiplier effect at a time when smart connectivity is further integrated.
The AIoT business should become a catalyst and accelerant for the mobile phone business, penetrate more scenarios, win more users, gain massive amounts of traffic and data, and become a moat for Xiaomi's business model, he said.
For the next ten years, Lei Jun also proposed a re-launch, Xiaomi will implement a partner system and a new ten-year entrepreneur program.
Xiaomi will expand its partner ranks with four new partners: Wang Xiang, Chew Shou Zi, Zhang Feng, and Lu Weibing.
With the five founding partners still on board and the four new partners, Xiaomi now has a team of nine partners.
In addition to the partnership system, the Xiaomi Entrepreneurs of the New Decade program has also been launched.
Xiaomi will select 100 young employees who share the mission, vision and values of Xiaomi, and who have the ability, potential and outstanding achievements in their core positions to be rewarded similar to early stage entrepreneurs.
The following is a translation of the full text of Lei Jun's internal letter.
Dear Xiaomi colleagues,
August 16th marks the 9th anniversary of the Xiaomi phone and the 10th birthday of MIUI. On this special day, I would like to announce a few important things about the new decade of Xiaomi.
First, the next decade will see Xiaomi's core strategy upgrade to "mobile × AIoT".
The starting point of Xiaomi's dream is "to make the world's best mobile phone for half the price, so that everyone can afford it".
For ten years, smartphones have been Xiaomi's most important core business.
For the foreseeable future, the smartphone will remain the most powerful personal mobile computing center, the control center that spends the most time with users and interacts most frequently, and the largest electronic device in the market.
Smartphones are a core business directly related to the success of our business, and they are the cornerstone of our business model.
Therefore, all Xiaomi employees must have the courage and conviction to conquer the smartphone battlefield.
At the same time, the AIoT business will be built around the core business of mobile phones to build a smart life and be the amplifier of Xiaomi's value.
With the further integration of smart connectivity, the core strategy of "mobile × AIoT" will place more emphasis on the multiplier effect.
The core business of mobile phone and the AIoT ecological layout are no longer simple additions or juxtapositions, but equations that can lead to qualitative energy transformation.
The AIoT business will become a catalyst and accelerant for the mobile phone business, penetrate more scenarios, win more users, gain massive traffic and data, and become the moat for Xiaomi's business model.
We want to make sure that everyone in the world can enjoy a better life brought about by technology, and make Xiaomi a true lifestyle leader of the future.
Secondly, the three disciplines that we will never change in the next decade.
From start-up to the youngest Fortune 500 company, we've achieved one miracle after another.
At the start of a new decade, the world is full of uncertainties, we are in the most competitive race track, and we still have a lot of problems to solve.
Five days ago, I mentioned in my 10th anniversary speech that we will continue to adhere to Xiaomi's three unchanging disciplines: technology, price/performance, and making the coolest products.
We firmly believe that technology innovation is our constant pursuit and a prerequisite to remain competitive no matter how much time and space we have to work with.
Price/performance ratio is a business model that never goes out of fashion, and the efficiency behind it is a magic weapon that can survive economic cycles.
Making the coolest products is part of the engineering culture at Xiaomi.
These three disciplines are Xiaomi's guarantee of high quality development and our manifesto for the next decade.
Thirdly, for the next decade, we will start again, with a partnership system and a new decade of entrepreneurship at Xiaomi.
Xiaomi has had an entrepreneurial culture and a partnership culture since it was founded.
Over the past ten years, this culture has attracted a large number of talented people, created a team of enterprising entrepreneurs who are committed to the company's mission, and inspired and driven the company's rapid growth and achievements.
In the coming decade, we will be starting up again and will need a strong team and a steady stream of talented people to carry on the strong engineering culture, the values of passion and passion, and to lead Xiaomi forward.
That's why we are determined to expand our partner team to include more people with a sense of mission, a sense of responsibility, and a combination of merit and talent who share our values and share the risks and benefits of being part of the company.
Just now, the new members of the Partner Team have been sworn in and they are.
Wang Xiang , President of the Xiaomi Group, joined Xiaomi in July 2015.
Chew Shou Zi , Senior Vice President, President of International, joined Xiaomi in July 2015 .
Zhang Feng, Group Vice President, Group Chief of Staff and Chairman of the Group Purchasing Committee, joined Xiaomi in September 2016.
Lu Weibing, Xiaomi Group Vice President, President, China, and General Manager, Redmi Brand, joined Xiaomi in January 2019.
Xiaomi's partnership system is a collective decision-making mechanism for core group matters and a mechanism for passing on Xiaomi's cultural values and Internet methodology.
The addition of the new partners will greatly enhance Xiaomi's strategic traction and operational durability for the next decade and provide a stronger core management for the new Xiaomi journey.
With 5 founding partners still on board and 4 new partners, the team of 9 partners will continue to lead the Group forward.
In addition to the partnership program, we have also launched the Xiaomi Entrepreneurs of the New Decade program.
We will select 100 young employees who share Xiaomi's mission, vision and values, have the ability and potential, and have outstanding achievements in their core positions.
One person may go fast, a group of talents can go far.
Continuously discovering, introducing and nurturing talent, and building an echelon of capable, ambitious, motivated and committed people is fundamental to the sustainability of our business.
Xiaomi will continue to provide ample space and rewards for talented people at all levels so that each and every colleague can make their mark.
Xiaomi's next decade will be a saga of heroes and bright stars.
Xiaomi colleagues, in the future journey, believe in yourself and move forward!
Lei Jun
