After the completion of the Shanghai Gigafactory, Tesla is becoming more and more localized in its marketing.
On July 20, Tesla announced a partnership with Tencent's mobile game Game for Peace (or Peace Elite).
Tesla did not specify the form of the partnership, but the promo video suggests that a number of Tesla models may appear in the popular game.
Game for Peace is a multiplayer shooter launched by Tencent's Photon Studios last May.
Sensor Tower store intelligence data shows that currently, the total number of downloads of PUBG Mobile and Game for Peace worldwide reached 734 million.
In the past seven months, the total revenue of PUBG Mobile and Game for Peace from the global App Store and the Google Play has doubled to $3 billion.
It's worth mentioning that Tencent is also one of Tesla's key shareholders with a stake of about 5%.
This is another localized marketing move for Tesla in China after it partnered with Tmall to open an official flagship store.
On April 16, Tesla announced the opening of its Tmall flagship store, offering official auto parts and other products and services on Tmall.
Tesla's Tmall flagship store also offers test-drive appointments for all models and launches a live broadcast on the platform to draw traffic for vehicle sales.
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