OnePlus today announced the launch of a new line of cheaper phones called the OnePlus Nord, with the goal of making "premium OnePlus experience accessible to more users".
OnePlus CEO and founder Pete Lau said:
Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus.
The 'Never Settle' spirit is centered around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone.
We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line.
OnePlus started out by selling cheaper devices, but over the past few years, it has become known for its high-end smartphones such as the OnePlus 8 and 8 Pro.
These models try to challenge phones from more established brands like Samsung or LG by offering high-end features and design at a lower price point than most flagships.
The OnePlus Nord is the first affordable phone the company has released in a few years, and it will be interesting to see where it slots into the market.
OnePlus didn't offer many details on what the first OnePlus Nord phone will look like, but it said that the Nord will launch in Europe and India first.
And North American customers interested in the OnePlus Nord line will have the opportunity to go through a "highly limited testing program," The timing is expected to be set after the launch in major international markets.
Earlier leaks suggest that the first OnePlus Nord phone will be powered by a Snapdragon 765G processor, with a The 6.55-inch 90Hz OLED display along with 6GB of RAM and 128GB of storage.
The phone is also expected to offer a 48-megapixel primary camera and a 16-megapixel wide-angle lens.
OnePlus is expected to unveil more details about the first OnePlus Nord phone at a launch event in India on July 10.