Recently, OnePlus CEO Pete Lau was rumored to have returned to OPPO as the head of both OPPO and OnePlus brands.
In this regard, OnePlus said today that Pete Lau's OnePlus CEO identity remains unchanged. At the same time, he was appointed as Chief Product Experience Officer, at Guangdong OPPO Mobile Telecommunications Corp., Ltd, which owns a 100% stake in OPPO and a 74.07% stake in OnePlus.
Pete Lau started working at OPPO in 1998. He became the General Manager of OPPO's Blu-ray Division in 2008, and took over the shift of OPPO's mobile phone business to internet phones in 2012, leading the launch and market launch of the OPPO Find5 and N1.
In 2013, Pete Lau resigned from his position as OPPO's vice president and founded the OnePlus brand of mobile phones.
According to the global high-end mobile phone market research report released by Counterpoint Research, OnePlus is the fourth-largest mobile phone manufacturer after Apple, Samsung and Huawei.
In the Indian market, OnePlus has also surpassed Samsung and Apple to occupy the number one premium position with a 33% market share.
OnePlus is also the only Chinese mobile phone brand to penetrate the US carrier market with a premium positioning, has partnered with major carriers such as T-Mobile and Verizon.
Pete Lau plays a very important role in OnePlus' products, often involved in product design, and is the most important product manager at OnePlus.
In the past two years, OPPO has been under a lot of pressure, and the organizational structure is constantly being adjusted.
This year, former OPPO executive Liu Lie returned as president of global marketing and China region CMO, in charge of OPPO marketing work.
