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Alibaba's chip arm is developing chips for wireless headsets, speakers

By Phate Zhang
Apr 30, 2020 at 7:25 PM UTC
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Alibaba's chip arm is developing chips for wireless headsets, speakers-CnTechPost

Bluetooth chip maker Bluetrum and Alibaba's chip subsidiary Pingtouge Semiconductor have entered into a partnership to develop IoT chips for wireless Bluetooth headphones, Bluetooth speakers, and other products based on Pingtouge's Xuantie series processor and AI algorithms.

The development of a smart voice chip has been launched and is expected to ship more than 30 million units next year.

Bluetrum's self-developed SOC chips are used in high-performance headphones, speakers, smart home appliances, and other fields, with cumulative shipments of over 600 million units.

Its founder and CEO Liu Zhuzhan believes that wireless Bluetooth headsets will eventually evolve into stand-alone smart terminals, and that voice functionality is an important step in its "smart upgrade".

To this end, Bluetrum has introduced the Pingtouge Xuantie series of processors, relying on the Pingtouge smart voice platform to develop a new generation of smart voice chips.

"Chip development is a long-cycle, high-commitment process, and in the AIoT era, we need to adapt to a rapidly changing market and complete chip design with the fastest speed and lowest cost."

Liu Zhuzhan said Pingtouge reduces the time and cost investment for chip design companies by opening up IP cores, opening up the chip design platform, and providing customized AI algorithm solutions to SMEs.

Pingtouge is committed to becoming the chip infrastructure provider in the AIoT era, helping chip design companies to lower the threshold of chip design so that small and medium-sized enterprises can quickly realize productization.

In the future, Pingtouge will also work with Bluetrum to promote the construction of AIoT ecology with the Xuantei processor as the core.

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