China Telecom, China Mobile and China Unicom jointly released the "5G SMS White Paper" on Wednesday. The industry believes that this new 5G application will catalyze more service upgrades and industrial innovation.
According to the white paper, 5G SMS is a new upgrade of the terminal's native basic short message service. According to the interaction mode, it is roughly divided into information interaction between individual users and between enterprises and individual users.
You can buy tickets and order meals by SMS
The content of the message will not only break through the text limitation and length limitation, but also realize the effective fusion of text, pictures, audio, video, location and other information.
Among them, the most striking is the new service mode brought by 5G SMS. Enterprises can output personalized services and consultations to users through rich media such as text, voice, and tabs.
For example, in the 5G SMS dialogue window with the railway booking system 12306, vehicle information will be displayed in the form of a card. Users can send voice or text, click keywords in the dialog box, and quickly realize ticket reservation, payment, change, etc. , And can also talk to intelligent robots to get services such as hotels, catering, and car rental.
Essence Securities Research believes that the high-speed and low-latency characteristics of 5G enable mobile SMS to accomplish what was originally required by a mobile client, and will cover a broad market such as chat customer service, online shopping, short video marketing, and precise interaction.
Safer and lighter
In the 5G SMS operating environment, users do not need to download a large number of mobile phone clients, and can perform various operations directly through the native message portal.
Senior telecommunications analyst Ma Jihua believes that this is in line with the current "light application" trend and can greatly reduce the pressure on users' mobile phone memory.
Although some of the functions of 5G SMS overlap with the current popular "small programs", independent telecommunications analyst Fu Liang believes that 5G SMS can tap more new markets and new opportunities, while also transforming those that have been provided through traditional SMS Information and service companies make it better to interact with users.
Experts believe that compared with traditional SMS, the situation of spam and advertising messages may be improved in 5G SMS.
According to the white paper, the operator's network should support the screening of industrial customer spam reported by the terminal. In addition, 5G SMS also supports information transmission methods such as encrypted transmission and graphic passwords, which can provide information security and protect user privacy.
Fu Liang said that 5G SMS can introduce intelligent tools to more accurately judge and classify the content of SMS messages, classify possible spam messages individually, and even establish a rejection mechanism to help reduce the interference of users with spam messages.
5G SMS is expected to be used during the year
At the white paper conference, Huawei, Xiaomi, vivo, OPPO, ZTE, Samsung, Lenovo and other companies all said they would actively promote the implementation of 5G SMS. Among them, Xiaomi mobile phones will support 5G SMS in all 5G models. The mobile phone fully supports 5G SMS services.
According to the news released by China Mobile, it is planned to start the pilot of 5G SMS service this year. In the future, 5G mobile phones will be preset with 5G SMS service functions when they leave the factory and can be used immediately after power-on. Currently, mobile phones that do not support 5G SMS can also support 5G SMS through system upgrades.
Essence Securities Research believes that while operators are building 5G base stations, they are also actively exploring 5G applications, and 5G SMS is expected to become the first 5G application to land.
Ma Jihua believes that this new application will help operators find new business models and help promote the new 5G infrastructure.
The white paper shows that the 5G SMS service first launched by three operators in China can cover all mobile phone users in China and realize interconnection with other operators' users around the world.