China Mobile, China Telecom and China Unicom today jointly released a rich-media messaging service -- 5G messaging service.
The 5G messaging service is also called rich Communication Services, which is abbreviated as RCS. A simple explanation is: RCS = SMS signature + text content + detailed content link + image content + video content.
RCS is a communication method proposed by the Global Mobile Communications System Association in 2008.
It integrates communication services such as voice, message, status bar, and location services to enrich the customer experience of native applications such as phone calls, SMS, and contacts.
With RCS on your mobile phone, you can not only send text, pictures or videos but also have interactive functions.
RCS has the potential to subvert the traditional APP distribution model, and it is expected to become a strategic entry point for massive light applications and ready for use.
Because RCS integrates various functional interfaces in the SMS interface, with the high-speed and low-latency characteristics of 5G, it has enabled mobile phones to achieve what was originally required by APP.
Traditional apps need to download and occupy mobile phone storage space. To a certain extent, RCS's out-of-the-box advantage has the ability to replace most of the light apps, making the SMS platform a strategic entrance for application distribution.
Therefore, RCS can cover a wide range of markets such as chat customer service, online shopping, short video marketing, and precise interaction.
The Huaxi Securities report believes that text, pictures, voice, video, location information and even group chats can be sent on the SMS interface through RCS messages to realize various rich applications of APP.
It allows individual users to connect with various service platforms and merchants and allows RCS to enhance information to support rich media message push, which can be compared with WeChat in function.
Through RCS messages, you can send text, pictures, voice, video, location information, and even group chats on the SMS interface to realize various rich applications of APP.
It allows individual users to connect with various service platforms and merchants and allows RCS to enhance information to support rich media message push, which can be compared with WeChat in function.
5G applications that may land soon
Essence Securities believes that giants are deploying one after another, and RCS may be the fastest landing 5G application.
Globally, RCS is Google's only messaging application left after the reorganization of its original social software in the 5G era; Microsoft recently added support for RCS in PCs, intending to acquire the mobile market.
Four major US operators Verizon, AT & T, Sprint and T-Mobile announced that they will jointly provide RCS news for Android smartphones in the United States.
Google started to work on RCS in 2015. The reason why Google attaches such importance to RCS is mainly because of the huge market behind RCS. RCS covers basic text messages and extends its reach to chat customer service, online shopping, short video marketing, and precise interaction.
Essence Securities believes that 5G brings large bandwidth, low latency and large capacity features to upgrade text messages to rich media information that integrates mobile phone address book, pictures, sound, video, IM, and public account. New traffic inlet.
Huaxi Securities report shows that currently 76 operators worldwide have achieved RCS commercial use, with 250 million daily active users. It is expected to cover 135 operators next year, with monthly active users reaching 800 million.
The release of white papers by China's three major telecom operators will help interconnection between operators, break through RCS service barriers, and accelerate the development of RCS industry.
