According to the financial report, the total GMV turnover of Pinduoduo in 2019 has exceeded 1 trillion yuan, and the losses have narrowed significantly. In this situation, of course, the most nervous are Alibaba and JD.com.
After a year, the "Taobao Special Edition" is back in the arena, and it will usher in a major revision, with comprehensive benchmarking.
The special edition of Taobao has been launched as early as March 2019. The goal is very clear. It refers to a lot of fights. It focuses on low-priced products and free shipping.
Recently, the Taobao special edition has suddenly become popular, and the App Store free ranking has risen to seventh place, even surpassing WeChat.
After the special edition of Taobao is revised, there will be a huge change on the supply side. Most of the products will come from industrial belts and industrial bases, mainly white brands, that is, unbranded products from small manufacturers, which will have a price advantage.
Taobao Special Edition will be coordinated by Ali C2M (Customer Reverse Customization) Business Unit in the future. It was just set up in December last year. The task is to go out of the Taobao department and integrate the resources of the B2B business group.