Apple raises Mac customization prices in multiple countries

Apple raised Mac product customization prices in multiple countries by 10%, according to Macrumors, after the release of the new MacBook Air and iPad Pro last week, Apple quietly increased the price of customizing Mac devices on Apple's official website in many countries and regions outside the United States.

In Canada, Europe, Australia, and many parts of Asia, customers customizing MacBook Air‌, MacBook Pro, iMac, iMac Pro, Mac Pro, or Mac mini now pay an additional 10% for each component.

For example, in the UK, the price of a 2.4GHz version of a 2.3GHz 8-core 16-inch MacBook Pro is now £ 200, compared to £ 180.

Similarly, upgrading from 16GB to 32GB of RAM now costs £ 400 (previously £ 360).

On Apple China's official website, custom pricing does not appear to have changed.  MacBook Air 2020 i3 version customized to i5 version still only needs 500 yuan.