In January, Douyin and TikTok were downloaded 104 million times in the global App Store and Google Play, surpassing WhatsApp to become the world's most downloaded mobile application, Sensor Tower data showed.
In January, downloads of Douyin and TikTok increased by 46% from January 2019 and 27% from December 2019.
The top three markets for downloads are India, Brazil and the United States, accounting for 34.4%, 10.4% and 7.3%, respectively.
At present, the total download of the application has exceeded 1.82 billion times.
From a trend perspective, the download volume in February is expected to reach a new high, and the demographic dividend of overseas emerging markets will support TikTok to maintain rapid growth. (Note: The data does not include third-party Android platforms in China and other regions.)
In terms of in-app purchase revenue, Douyin and TikTok's global revenue soared to US $ 39.4 million in December. January revenue fell back to $ 28.6 million, but it was still the third-ranked month for the app, after December and November 2019.
At present, in-app purchase revenue is mainly from China and the United States, accounting for 84.5% and 10.1% of total revenue in January, respectively.
Affected by the Spring Festival, Douyin's in-app purchase revenue began to fall in early January, but quickly rebounded after entering the Spring Festival holiday on January 23. During the Spring Festival this year (January 24-30), Douyin's in-app purchase revenue in the Chinese market was 18.7 times that of the 2019 Spring Festival (February 4-10).
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