Chinese video-sharing appย Kuaishou said today that its daily active users have exceeded 300 million in early 2020, and its App has nearly 20 billion videos.
In 2019, 250 million people posted their works on the Kuaishou platform, and the platform has accumulated more than 350 billion likes.
This year, Kuaishou became the exclusive interactive partner of the CCTV Spring Festival Gala. The report shows that during the Spring Festival Gala, Kuaishou sent a total of 1 billion yuan in cash red envelopes to global audiences, and the cumulative viewing volume of the live broadcast room of Kuaishou Spring Festival Gala reached 780 million.
Kuaishou's total amount of red envelope interactions for the Spring Festival Gala reached 63.9 billion, creating the largest video like record in the history of the Spring Festival Gala.
On June 18 last year, Sua Hua, the founder of Kuaishou, issued an internal letter announcing his goal of hitting 300 million DAU by the end of the year.
The rise of Douyin disrupted Kuaishou's growth. Since the establishment of Kuaishou, it has long been quiet.
This is the first time Suhua has set KPI goals since Kuaishou was born.
This KPI brought some changes inside Kuaishou. Kuaishou commercialized the new marketing business target disclosed in mid-July to 15 billion yuan, and the target was 10 billion yuan at the beginning of the year.
At present, Su Hua has achieved its KPI target set half a year ago.
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