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Home ยป Tech Industry

Xiaomi announces new brand POCO

By Phate Zhang
Jan 17, 2020 at 4:11 PM UTC
0

Xiaomi announces new brand POCO-CnTechPost

Manu Kumar Jain, Xiaomi Global Vice President and Xiaomi India's Chief Business Officer, announced on January 17 that the POCO brand operates independently.

Manu Kumar Jain said that POCOย started as a sub-brand within Xiaomi, now it has grown into its own identity.

POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own, he said.

This may mean that the next generation of POCO series products is about to debut.

Xiaomi has previously applied for the POCO F2 trademark, suggesting that Xiaomi's next-generation product, POCO F2, will be released soon.

The Xiaomi brand has MIX, digital series and CC series, but does not mention the POCO series.



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