Douyin, the Chinese version of TikTok, and Tencent Music have reached music sublicense cooperation at the end of 2019, marking a rare cooperation between Tencent and ByteDance, 36Kr reported on Monday quoting sources.
This is also in contrast with previous cases of infringement lawsuits and court proceedings between the two.
With the cooperation with Tencent Music, the use of Douyin's songs will become more regular and legal. For Tencent Music, there is also an important song distribution channel and song entry.
A person familiar with the matter told 36Kr that the cooperation between the two parties will focus on promoting high-quality songs and supporting musicians. Tencent provided content and vibrato to traffic resources.
Prior to this, Douyin pushed a lot of explosive music, but because of the lack of attention to music copyright, he was caught in a dispute with Tencent Music. Some of the songs that were initially popular on Douyin have said goodbye because of copyright issues.
A musician told 36Kr that even though a musician has signed an exclusive license agreement with a streaming music platform such as Tencent Music, it will also be uploaded to Douyin. This is considered a "hidden rule" of the industry, and the platform sometimes adopts "acquiescence" Uploading attitude, but the musician cannot sign any licensing agreement with Douyin.
In order to win the resources of Douyin, record companies are also changing the licensing methods with streaming music platforms, such as fighting for "reserving the right to use song clips." Today, this situation will change.
