Huawei will firmly build the HMS and Harmony OS ecosystem, with survival as the bottom line and priority to resolve overseas ecological issues, Richard Yu, CEO of Huawei’s consumer business, said in a new year letter to all employees of Huawei’s consumer business on Tuesday.
Yu said that under the extreme external environment and pressure, the consumer business in 2019 maintained rapid growth and exceeded the operating goals set at the beginning of the year. Huawei's smartphone shipments are expected to exceed 240 million units in the year, ranking second globally.
Yu also said that overseas cloud services are centered on ecology and experience, do not pursue short-term commercial benefits, and gradually restore the total amount of overseas business in a few years, while accelerating the construction of HMS Core capabilities and laying a solid ecological foundation.
He said that with the terminal as the core forging platform capability, through the win-win situation of intelligent hardware and developer ecological innovation, a new system of "self-developed chip + Harmony OS" was formed.
The following is the full text of Richard Yu's New Year's letter, translated by Google Translate:
Firmly build the HMS ecosystem and lead the whole scene of wisdom
Achieve strategic turning victory
New Year's Letter to Huawei Consumer Business Staff 2020
Some people, even when facing the light, always see difficulties; some people, no matter how difficult they are, always see hope.
The roar of 2019 is coming, and 2020, full of hope, is coming. At this moment, our hearts are more powerful than ever! Standing on the new 2C track eight years ago, facing huge challenges and challenges, we firmly believe in "creation and change destiny", and with the awe of the king, we have created every impossible. Today, history once again pushes the consumer business to the inflection point of "surviving and building a race track". We are even more convinced that Huawei people can determine their own destiny.
Under the extreme external environment and pressure, the consumer business in 2019 maintained rapid growth and exceeded the operating goals set at the beginning of the year! Huawei's smartphone shipments are expected to exceed 240 million units in the year, ranking second globally.
Unusual climbing is the passion and persistence of global suppliers and partners, the regretless trust of consumers in Huawei and the Glory brand, the persistent love of pollen friends, and the lighting of the torch, let us go more firmly. We only have the intention to make better products, and thank you for your love and support with the ultimate product quality, experience and service feedback.
This year, EMUI software's rapid upgrade service strengthened consumer confidence, Huawei's user loyalty and service satisfaction remained the industry leader, and the user's net recommendation value (NPS) continued to increase. Forbes Global Brands Top 100 List, Huawei ranks 97th, and is the only Chinese company on the list. In the Chinese market, Huawei ranks first in terms of brand recognition and consideration, and maintains the lead.
We persist in innovating to enhance product competitiveness, and have made a number of technological breakthroughs in communication, performance, OS, photography and other fields, and have been well received by mainstream media and consumers worldwide. Mate X won the MWC2019 Best New Connected Mobile Terminal Award for its folding screen design and innovative interactive experience; Kirin 990 5G chip for the first time in the Mate30 series, realizing the industry's strongest AI computing power and enhancing the 5G experience; P30 series perimeter super the zoom lens rewrites the camera function. The P30 Pro won the title of the best smartphone for photography in 2019 in the TIPA Awards known as the "Oscar" in the photographic equipment industry. Global shipments of Mate and P series flagship smartphones exceeded 44 million units, an increase of over 50% year-on-year; Nova was favored by young people in trendy fashion and achieved mid-range continuous leadership, and the Enjoy / Play Series led to a rapid increase in word-of-mouth share. Honor maintains growth in sales share and continues its position as the number one brand of Internet mobile phones in China.
The smart full-scene ecology created for consumers has been further improved. EMUI 10 enhances the multi-scenario and multi-screen collaborative experience. Innovation in various fields leads the industry: MatePad Pro designed with 90% screen-to-body ratio, and MateBook X with features such as "one touch". Pro, smart screen with AI smart eyes, Sound X created by Dewari, WATCH GT with 2 weeks of long battery life, FreeBuds3, the world's first semi-open noise reduction TWS headset, and smart glasses with Gentle Monster for the first time Launch and get market affirmation. In 2019, Huawei's tablets, PCs, audio and smart accessories, smart wearables, 5G connected terminals, home routing, and HiLink ecology all achieved varying degrees of growth.
With the enthusiastic support of global partners, developers, and users, Huawei Terminal Cloud Services (HMS) has developed rapidly, covering more than 170 countries and regions around the world, with 400 million monthly active users, and Huawei HMS Core has achieved a number of innovative services.
The next few years will be a key strategic turning point for consumer business. We face the dual challenge of “running against time while solving business continuity while achieving innovation leadership”. People tend to overestimate the short-term effects of strategy implementation, and conversely underestimate the amazing power of a strategy for three to five years or more. Huawei is a long-distance runner. As long as it is strategic enough to persist and break through, after the most painful period, it will usher in a new round of outbreak and glow more powerful vitality!
In the new year, the external environment becomes more uncertain, and the real test of ours has just begun. A firm and clear strategic direction and a team that dares to fight will be the key to our survival and a better life:
Resolutely build HMS and Harmony OS ecology, rebuild the track, restart the Long March: with survival as the bottom line, priority is given to solving overseas ecological problems. The overseas cloud service takes ecology and experience as the core, does not pursue short-term commercial benefits, and gradually restores the total amount of overseas business in a few years. At the same time, it accelerates the construction of HMS Core capabilities and lays a solid ecological foundation. With the terminal as the core forging platform capability, through the win-win situation of intelligent hardware and developer ecological innovation, a new system of "self-developed chip + Harmony OS" is formed. We insist on building a shared ecosystem with companies all over the world, open cooperation with global suppliers and partners, and unswervingly embrace globalization!
Seize the opportunity of 5G, lead by innovation, and be the true king of the whole scene of wisdom: 2020 is the first year of large-scale development of 5G, and the AI era has arrived. To win the future, we must achieve leadership in 5G and AI! In the next five to ten years, the whole scene of wisdom will be our unswerving long-term strategy. With smartphones as the core, we will build tablets, PCs, VR, smart wearables, smart screens, smart audio, smart speakers, car machines, IoT, etc. Ecology, and create a seamless smart living experience for consumers. Among them, IoT, wearables, accessories and other fields have been accelerated to accelerate overseas, supporting the survival and development of overseas transition periods; the Chinese market must seize the 5G opportunity, give full play to the advantages of the Huawei + Glory dual brand, and further enhance Huawei's high-end brand image. Take the lead. Retail is the most important experience position of the full-scenario strategy. In the future, we will build a high-end retail system of Huawei to bring more pleasant smart experiences to consumers.
Build long-term competitiveness, experience is king, and make great products for consumers: Taking consumer experience as the core, paying great attention to consumer reputation, listening to consumers' voices, and paying close attention to quality, brand, experience and service are our constant pursuits. . We have to make great products that can bring consumers a disruptive experience, and innovation is the soul of experience. To be truly powerful, we need to be in software, OS, chips and devices, radio frequency and communications, camera, display, audio, Accumulate breakthroughs in long-term competitiveness such as AR / VR. Even in the most difficult times, we must resolutely increase investment in research and development, continue to incubate new technologies and new industries, and maintain the vitality of innovation. At the same time, we must cooperate with suppliers and industry partners to achieve continuous and safe supply and contribute to the ecological prosperity of the entire industry. .
"Three-point strategy and seven-point style", the team temperament determines how far we go: consumer business has developed rapidly in recent years, and gradually cultivated a combat team that dares to pursue and dare to break through, and a team from commanders to the grassroots Combat style is the key to a great cause. In the new year, executives at all levels must fully establish strategic self-confidence, dare to lead the team to take on challenging goals, and jointly build a strong team style. In terms of talents, we will continue to adhere to the elite + elite strategy, test the team with actual combat, promote cadres in the fire line and trenches, eradicate mediocrity, start with managers, persist in entropy reduction, and inspire team vitality. Encourage bold innovation in talent introduction, aim at the best practices in the industry to improve the quality of interviews, and select creative and value-matched peers to the outside world; internally dare to use people who have individuality and angularity, but dare to innovate and work hard. In terms of organization, the organization of similar items is merged, efficiency is first, human resources are invested around key battlefields during wartime, and business continuity is prioritized. Incentive resources are tilted to the middle and grass-roots level who are responsible for key projects and business responsibilities. The chief officer and the team to fight together and win is the biggest incentive for the team.
Cyber security and privacy protection and compliance operations are the highest standards: Cyber security and privacy protection are Huawei's highest program. We are committed to protecting consumer privacy with the most advanced technology and building a privacy protection brand trusted by consumers. Sincerity and legal compliance are the most basic code of conduct requirements for each employee. We must base our duties, value customers and partners' requirements, and maintain awe, and we must not ruin our common cause due to low-level mistakes.
Adhere to the bottom line of values, always be grateful for adversity: values and culture are the cornerstones of the company's long-term development. The consumer business is in a period of rapid growth. We have seen that some very good employees and even supervisors have been left behind because of issues of values, and some of the guidance that has been promoted over the years are being diluted ... The more rapid development, the more vigilant and resolute the tree Righteousness! Consumer business must establish a guiding atmosphere that dares to tell the truth, dare to do practical things, dare to take responsibility, and is honest and honest. Every employee should always be grateful, and don't suffer from adversity or adversity. "Get more help than help, but not help." Give back to the helper in time. If you accidentally cause damage to others, you must make up for it as soon as possible.
This year, the more difficult it is, the more precious it becomes. We feel that the high morale and determination of all employees to remove their blood and blood and to move forward is to build a dyke of confidence in the front line of the red-eyed and hard-wearing iron skeletons. Huawei brothers always unite and help each other. Give us charcoal in the snow, and countless families and family members silently contribute to the warmest day for us. I would like to express my deep respect and thanks to everyone!
Global shipments of Huawei smartphones have risen to TOP2. If there is no external pressure, we may soon reach the top in the world, but the long-term competitiveness may not be the strongest. Now extreme environments force us to build stronger core capabilities, and we see huge opportunities for growth. In the past few years, the consumer business has continuously exceeded its annual business goals, which is 1-2 years earlier than the original plan. In the future, even if the business growth slows down, we are still confident that we will complete the five-year strategic goals previously set on time. !!
Along the way, everyone's solid performance has proven that we are a team with strong combat effectiveness, can work side by side with you, always cherish the sincerity to the great pursuit, and always love the consumer, is lucky, yes Glory is more proud and moved! In the new year, the terminal iron army will definitely defend its promise with actual actions again, and victory must belong to us.
On the way, why fear thorns, the infinite scenery is on the dangerous peak.
In 2020, the brave start again!
I wish you all a Happy New Year!
Huawei Consumer Business Management Team
December 31, 2019