Although analysts like to use "shipments" as a measure of smartphone leadership, the real sign of leadership comes down to who is making more money.
Apple has been a big player in smartphone profits for many years. In the latest third quarter report, Apple made 66% of the profits of the smartphone industry.
Among high-end and high-margin smartphone users, Apple has a very solid user loyalty. This is why although Apple has fallen from the altar on the sales list, its profits make other mobile phone manufacturers envy.
At the same time, with its service strategy, continuing to implement the paid subscription business in the high-end user base can guarantee that Apple will still be able to live well in the next few years, even if it "is no longer innovative.
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