A press conference brought a market value increase of over 10 billion Hong Kong dollars to Xiaomi. On December 11, after the launch of the new product conference the day before, Xiaomi Group's stock price rose sharply, ushering in a new high in the past five months.
On December 11, Xiaomi Group opened at 9.24 Hong Kong dollars per share, and then opened higher and went higher. At the time, it hit 10 Hong Kong dollars per share. At the close, it was reported at 9.99 Hong Kong dollars per share, with a turnover of 4.205 billion Hong Kong dollars, an increase of 8.47%. .
On that day, the total market value of Xiaomi increased by over HK $ 18 billion to HK $ 240 billion. On December 12, Xiaomi's stock price remained high, as of the close, at HK $ 9.93 per share.
Earlier on December 10, the Redmi brand under the Xiaomi Group held a new product launch conference, bringing the industry's first 5G mobile phone RedmiK30 series with a price of less than 2,000 yuan (priced at 1999 yuan), as well as a Redmi notebook, the first smart speaker, and the first router.
According to Securities Daily, in the analyst's opinion, the release of 5G mobile phones or the main reason for the rise of Xiaomi Group's stock price. At the same time, some people in the industry said that Redmi took the lead in bringing 5G mobile phones to less than 2,000 yuan, which may trigger other manufacturers to follow up. The door to 5G mobile phones will be fully opened in January 2020. Under the 5G strategy, Xiaomi's mobile phone sales are expected to pick up.
The first 5G mobile phone in 2000 yuan
As one of the Xiaomi Group's dual-brand strategy, Redmi's positioning is to pursue "extreme price-performance". Lu Weibing, president of Xiaomi China and general manager of the Redmi brand, released the RedmiK30 series in Beijing on December 10. The phone is the first 5G mobile phone with a price tag of less than 2,000 yuan.
"At present, there are four major complaints about 5G, namely expensive mobile phones, low network coverage, high tariffs, and not many applications. I think that to solve this problem, start from the terminal, only The more popular the terminal is, the more applications are likely to come out, the network coverage will be wider, and the more users, the tariff will naturally come down. "Lu Weibing said.
For the current price of 5G mobile phones on the market is generally expensive (more than 3300 yuan), Lu Weibing gave an explanation.
He said that 5G mobile phones were very expensive in the early days, mainly due to the allocation of R & D costs, the immature industrial chain and the reasons for scale. Even so far, the cost of the entire industrial chain is still very high. Compared with 4G mobile phones, 5G mobile phones have increased the number of heating components, and the heat generated by each component has also increased, resulting in a great challenge in heat dissipation design.
In addition, 5G mobile phones have more expensive processors, and antennas, radio frequency, heat dissipation, and testing all increase the cost of 5G mobile phones. To this end, Redmi has reached a cooperation with Qualcomm, using a chip specifically designed for low power consumption.
"To solve the four major problems caused by 5G technology today, only the first to reduce the price of 5G terminals. I believe that the existence of Redmi will definitely accelerate the popularization of 5G." Lu Weibing said in a media interview later, 5G The significance and value of the era for Xiaomi is just like the popularity of smartphones when the 3G era came. 3G to 4G is a small upgrade, but 5G is a huge change, not only on the mobile phone side, but also on other ecological chain products.
"For Xiaomi, 5G is a particularly important historical opportunity. This opportunity will lead Xiaomi to the next decade. We attach great importance to it and we are extremely excited and excited about this trend."
G5G is expected to boost Xiaomi phone sales
In fact, during the downturn of the domestic mobile phone market and the transition from 4G to 5G, in the third quarter of this year, Xiaomi's mobile phone revenue experienced a negative growth for the first time. In the industry's opinion, the layout of 5G mobile phones is expected to make Xiaomi's mobile phone sales pick up.
Lei Jun, chairman and CEO of Xiaomi Group, previously stated that Xiaomi will fully promote the development and promotion of 5G mobile phones, and plans to launch more than 10 5G mobile phones in 2020.
"According to our statistics, in September this year, China โs 5G mobile phone sales were less than 500,000, soared to nearly 2.5 million in October, and reached 5 million in November. These three figures show that although the entire mobile phone market Year-on-year decline, but 5G mobile phones are growing at a particularly fast rate.
The current market is that the lowest price of 5G mobile phones is more than 3300 yuan. If the price is less than 2,000 yuan, the entire 5G mobile phone market will soar. "The first mobile phone industry research institute director Sun Yanchen said that the current monthly sales of mobile phones in China is about 35 million units, of which mobile phones over 1,500 yuan accounted for 60% of the entire mobile phone market. According to data analysis, the entire 5G mobile phone market is expected to be in It was fully opened in January, reaching 10 million units.
Sun Yanyi said that a large part of the previous high price of 5G mobile phones was because the chips were too expensive. In fact, in the past six months, major mobile phone manufacturers have been competing on prices. Now Qualcomm can launch a cheaper 5G chip, making it possible for 5G mobile phones with Redmi 2000 yuan or less. Because the price advantage is too large, other mobile phone manufacturers will inevitably follow up.
"This year, due to Huawei's siege in the domestic market, it is difficult for everyone in the domestic market. Under the 5G strategy, I believe it will bring improvement to Xiaomi's sales and play a warming role." Sun Yanhuan said.
On December 11, CICC released a report that Xiaomi launched the first 5G mobile phone RedmiK30, which is the first 5G mobile phone in the market to sell for less than 2,000 yuan. It is believed that this is a milestone for Xiaomi and Chinese smartphones and will help the company in the 5G market Increase market share, and RedmiK30 will convince investors of the company's ability to develop 5G business.
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