The Unified Push Alliance, a group lead by Huawei and other Chinese phone makers with the aim of providing better push experience, is welcoming a major new player – Samsung.
The alliance announced on Thursday that the South Korea tech giant has been added as a new member, bring the total membership to seven on top of Huawei, Honor, OPPO Realme, OnePlus and ZTE.
The Galaxy A50s will be the first phone that adopt the alliance’s push standard, with Samsung saying all future phones will support the new standard. Existing phones will also be updated to adapt to the standard.
The improvement by unified push on mobile phone is significant as the Galaxy A50s in 4G standby power consumption reduced by 30.4%.
A push notification is a message that pops up on a mobile device. App publishers can send them at any time and users don’t have to be in the app or using their devices to receive them.
Now, the way most Chinese OEMs work is that they provide their own notification systems through their custom ROM instead of Google’s push notifications service. This can affect not only the performance of the device but also the battery life.
As a solution, the Ministry of Industry and Information Technology of China has formed the Unified Push Alliance to resolve the issue by unifying push notifications on all Android devices that are sent through different apps.
It will ensure that unified push notifications will allow handsets to receive push messages without waking up apps. For the user, this spells out to better performance, less memory consumption, and better battery life.
