(Photo: OPPO website)
Chinese smartphone maker OPPO expressed intention to enter the U.S. market early this year, and now it’s taking action.
A USPTO (United States Patent and Trademark Office) document showed Guangdong OPPO Mobile Telecommunications filed a trademark for the model name “Reno Ace” on October 29, 2019.
The application is classified as Class 9, which includes smartphones. This is the first time that OPPO has registered a model name in America.
A top-end phone in the Reno range
OPPO launched the Reno Ace in China in October. As cnTechPost reported previously, The phone is a flagship phone in its Reno range that comes with a 65W charger in the box – the highest in a commercially released phone.
The phone’s 4,000mAh dual-cell battery can be charged from 0 to 100 percent in 30 minutes, according to Oppo, allowing for two hours of usage from just a five-minute charge.
The device is similar to sister company OnePlus’ new 7T. There’s a Snapdragon 855 Plus processor, a 20:9 6.5-inch 1080p display with a small waterdrop notch and a 90Hz refresh rate, and a camera system built around Sony’s ubiquitous 48-megapixel IMX586 sensor.
The Reno Ace gains an extra fourth camera with a monochrome sensor, however, and comes with up to 12GB of RAM.
The Reno 10x Zoom, with its notchless display, “shark fin” pop-up selfie camera, and periscope telephoto lens, could still be considered the top-end Reno if you’d value its features over the faster processor and screen in the Ace.
Here is the full specifications:
Screen: a 6.5-inch FHD+ AMOLED with 90 Hz refresh rate (scrolling through the web and apps is faster)
Processor: Qualcomm Snapdragon 855+
Memory: 12GB
Rear camera: 48–megapixel primary sensor + 8-megapixel ultra-wide sensor + 13-megapixel telephoto sensor (5x optical zoom)
Front camera: 16-megapixel
Battery: 4,700mAh
Charging: SuperVOOC 2.0 with GaN that supports 65W charging. Charges your phone in 30 minutes
Software: Android 10 with ColorOS6.1
Internal storage: 256GB UFS 3.0 (that means data read/write operations are twice as fast as the previous generation of storage)
Entering the US market
Oppo intends to enter the US market, Alen Wu, head of the company's overseas business, said in an interview with Cnet in Feburary. Wu wasn't specific on timing, but he said he wanted to wait until OPPO gained ground in Europe.
https://www.cnet.com/news/after-huawei-and-oneplus-success-in-the-us-oppo-wants-in/
"The European market is definitely a tough nut to crack, so you have to be patient," Wu said Friday in Barcelona ahead of the MWC trade show. He noted it took Huawei roughly a decade to establish a leadership position there.
OPPO, OnePlus and Vivo are owned by a Chinese conglomerate called BKK Electronics. Wu stressed that OPPO and OnePlus are run independently, but said their leaders have a close relationship with each other.
"They can be very big, or they can be very small and beautiful, but they have to have defining features of their own," Wu said about the dynamic between Oppo, OnePlus and Vivo.
In a nod to global leader Samsung, Wu said he took inspiration from the Korean tech giant when it came to the use of design and color in its products.
