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Huawei becomes second largest brand in global smartwatch market in H1

By Phate Zhang
Aug 21, 2020 at 10:51 PM UTC
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Huawei becomes second largest brand in global smartwatch market in H1-CnTechPost

Thanks to strong performance in China and Asia, Huawei's smartwatch sales grew 57 percent year-on-year in the first half of the year, moving up to second place worldwide in shipments, according to a new report from market research firm Counterpoint.

In the first half of 2020, as the demand for wearable devices continues to grow, consumers are increasingly aware of health, smartwatch shipments have approached 42 million, the report said.

Smartwatches remain a popular consumer device segment compared to the sluggishness seen in other segments. India, Europe and the United States shipments maintained healthy growth, offsetting declines in other markets.

Apple continued to dominate the smartwatch market both in volume and value.

"Apple captured a record half of the market in terms of revenue due to strong demand for the Apple Watch S5 models. In terms of shipment volumes, Apple Watch grew 22% globally with Europe and North America being the fastest growing markets in the first half of 2020," Counterpoint Senior Analyst Sujeong Lim said.

Huawei saw healthy volumes (+57% YoY), jumping to the second spot globally in the first half of 2020, Counterpoint Vice President Research Neil Shah said.

Huawei benefitted from significant demand for its smartwatches, especially the Watch GT2 series in its home market China and Asian markets, with shipment volumes growing 90% in both the regions, Shah said.

Huawei Watch GT 2 Pro expected to launch with Mate40 series

In terms of revenue globally,ย ย Garmin was the second-largest brand as it saw healthy demand (+31% YoY) for its Forerunner and Fenix line, making up one of the broadest portfolios of smartwatches in the market. Europe and North America remain the key markets for Garmin.

Huawei becomes second largest brand in global smartwatch market in H1-CnTechPost

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