OnePlus is working on a new range of smartphones that are expected to be more affordable, and these will be positioned below its flagship phone.
OnePlus CEO Pete Lau said in a post today in the OnePlus forum that they are bringing the premium, flagship experience that you’ve come to expect from OnePlus to a new, more affordable smartphone product line
The long-rumored new generation of OnePlus phones will be led by a new team led by former head of product hardware development Paul Yu. Right now, specifics are scarce.
However, Pete Lau promises a truly reliable device that meets everyday needs and is a more affordable smartphone.
Given OnePlus' history of pushing the envelope when it comes to price tags, the brand's followers are already excited about it.
The company has built its reputation for offering the features of its flagship phones at a more attainable cost without necessarily sacrificing design.
However, OnePlus products are now becoming increasingly expensive, leading some OnePlus fans to fear that the company has become further away from its fans.
Pete Lau says that this new line will be launched first in Europe and India, and also hopes to launch more in the near future. Affordable smartphone brought to the North American market.
OnePlus' most recent flagship, the OnePlus 8 Pro, offers a 120Hz display, Snapdragon 865 processor and up to 12GB of RAM.
It also comes with multiple cameras and other recent must-have features, and while it's more affordable than phones from Samsung, Apple, and others, its The starting price of $899 isn't cheap.
That leaves a lot of room for OnePlus to innovate in a more affordable market.
In an interview back in May, Pete Lau said that expanding the OnePlus line in general was the company's First and foremost, OnePlus will sell a lot of lower-priced phones and then combine them with high-end devices to form a connected device. Ecosystem.
Rumors have hinted that the first phone in the new series could be the OnePlus Z.
Here is Pete Lau’s full announcement today:
Hi friends,
Today, I’m very excited to announce that we are bringing the premium, flagship experience that you’ve come to expect from OnePlus to a new, more affordable smartphone product line. I know this is something many of you have been wanting for a long time.
Never Settle has always been at the core of OnePlus. For more than 6 years, that has meant working hard to always deliver the best experience for flagship smartphone users. However, as we’ve grown together with our community, we know that there are many people who want a really solid smartphone that meets their everyday needs, and for a more accessible price.
As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India. But don’t worry, we’re also looking to bring more affordable smartphones to North America in the near future as well.
This new product team is led by Paul Yu, who has headed product hardware development for many of our previous flagship devices over the past 5 years. We’ve also assembled a team of young, creative and enthusiastic OnePlus staff from all over the world, who have been working tirelessly over the past few months to bring this product line to life.
Keep an eye out here for more details coming soon.
Never Settle.
