In China's June 18 mid-year shopping festival, 32 brands, including Huawei, Mei, Haier, Gree, Xiaomi, Lenovo and Anta, sold more than 100 million yuan on the first day of the Tmall platform.
The shopping spree started on June 1, and Tmall data showed that in the first hour, Apple, Nike, Haier, American, Adidas, Huawei and other brands have passed 100 million in turnover, with Chinese and international brands each accounting for half of the turnover.
The beauty industry has been a big hit with young consumers, with L'Oreal Paris, Estée Lauder, Lancôme, OLAY, SK-II, Helena, Shiseido, Whoo, and others entering Tmall June 18 with sales of over 100 million yuan. Estée Lauder surpassed last year's June 18 Festival in just 9 hours.
As the country's biggest shopping season after the epidemic, Tmall June 18 has been performing commercial miracles since 0:00 on June 1: 10 hours after opening, turnover soared 50% year-on-year, less than half a day's turnover exceeded last year's full day, and Taobao live streamed a day's turnover payment of more than 5.1 billion yuan.
In order to help merchants fight the "battle for blood back", Tmall announced on May 29th that on top of the previous 10 billion yuan discount, an additional 4 billion yuan cash coupons will be available for collection every day from June 1st at 10am.
The opening sales on June 1 also made 100 home appliance 3C brands collectively announced: Tmall to issue another 10 billion in consumer coupons. This also makes this year's Tmall June 18 a season of concentrated spending spree.
