Last week, Huawei released the new P40 series. The starting price in Europe is 799 euros, which is more expensive than last year's P30 and the previous year's P20 series. And the P40 Pro+ is 1399 euros.
When communicating with the media after the meeting, Huawei's consumer business CEO Richard Yu said, "The cost of each camera on the P40 is $100, or even more than $100." He said "the cameras are too expensive ... the cost of materials is too high Here ... we spend a lot of money on it. " In his view, smartphones will continue to compete for innovation around cameras for at least a year or two.
Richard Yu said, "Even after two years, we will not stop related research and development. But I think that not only the camera, as consumers spend more time using mobile phones, but they also need longer battery life, larger screens, and more eye protection. "
$100 is definitely a huge investment for a P40. Prior to Techinsights' disassembly analysis of the S20 Ultra, the cost of the entire camera module was as high as $107, which is the most expensive part of the S20 Ultra. In addition, Xiaomi 10 The cost of the camera module is $67, second only to the $81 Snapdragon 865 5G.
This year, the P40, P40 Pro, and P40 Pro+ are equipped with Leica's three, four, and five cameras, respectively. The Pro+ is the first to achieve 10x optical zoom and 100x digital zoom.
