Robin Li releases first Vlog as Baidu eyes short video push

Yesterday evening, Baidu founder Robin Li posted his first Vlog on his personal Baidu account.

In the black Vlog on this screen, the white words "Respond to the Earth's call for an hour, turn off the lights!"

Earth Hour is a global energy-saving activity proposed by the World Wide Fund for Nature (WWF) in response to global climate change.

It advocates that households and business users turn off unnecessary lights and power-consuming products for one hour at 20:30 pm local time on the last Saturday of March each year to show their support for climate change action.

Earth Hour 2020 starts at 8:30 PM on March 28.

Unlike the past, this year's Robin Li's response method uses the Vlog small video method for the first time. So far, this Vlog has received more than 500,000 likes and more than 5,800 comments.

The people who have grown up with the Internet say: In the 5G era, with the exponential increase in traffic transmission capabilities, existing businesses can do it all with video.

And especially for Internet companies whose main business is information and information flow, the diversification of information video and live broadcast has become a must-have for the 5G era.

Earlier, Baidu launched two good-looking videos and the national short video two applications have been working hard to catch up with the pioneers Douyin and fast hands, it can be said that these two years have also performed well.

According to publicly reported and disclosed data, the number of daily active users of good-looking videos ranges from 12 million in September 2018 to 22 million in March 2019 (as of the end of the first quarter of the year) and 110 million in October 2019. , Experienced soaring.

Vlog, as a new form of video, has begun to enter the public's vision. Good-looking videos also launched a “Vlog Dandelion Plan” with a cash subsidy of 500 million yuan and 2 billion traffic support in May 2019 to support Vlog original authors to accelerate their video content OK.

According to iiMedia Research's "2019 China Vlog Business Model and User Usage Monitoring Report", the number of Chinese Vlog users in 2019 will reach 249 million. It is expected that the number of Chinese Vlog users will continue to grow steadily in the future.

Information and information flowing into the bureau video have a natural channel advantage. A careful person will find that in the information flow of nearly 200 million daily active users in Baidu APP, the proportion of videos is getting higher and higher.

Baidu ’s favor for video is not limited to this. During the outbreak of the new coronavirus pneumonia this year, Baidu has launched hundreds of live broadcasts covering health, tourism, entertainment and other fields. On the Baidu App, the proportion of live content has also increased significantly.

From iQiyi, to good-looking videos, to live broadcasts, Baidu has made more and more determination and action in the whole scene. This time, Robin Li released the first Vlog of his life, perhaps to show everyone: make a video, start with yourself!